FREE WEBSITE MARKETING TIPS & RESOURCES
This report is short and
sweet. It gives you all of the information you need to use the astounding tools
provided here. Enjoy!
Tool #1 - Spyfu This is the best keyword research tool I have ever seen. Pay Per
Click advertising gives you an immediate source of traffic. Since it costs
money, people take care to ensure they have the best keywords and are only
paying for the ones that drive in the customer with a credit card in hand. This
website gives you all of their research! You have two options when using Spyfu
to hijack the research of your competitors: Type in a keyword term – this gives
you the average cost for the term, daily budget, similar terms, adwords results,
organic results, directory categories, and more. By checking the similar items,
you can get other terms that companies are paying for along with your main term.
Type in a URL – By typing in the URL of one of your competitors, you can find
the exact keywords they are using in their pay per click campaign. It literally
hands you their months of keyword research for FREE! By combining Spyfu with
other keyword research tools, you will know exactly what to optimize your site
for. The information you get at Spyfu will blow away all other tools, though.
All you have to do is find someone in your industry that has been around for a
few years. You can be sure that they have adjusted and tweaked their campaigns
to the fullest over time. Now you get to take their research and save yourself
years of time! Combine Spyfu with Keyword Elite and you have all of the keyword
research tools you could ever need. Keyword Elite blows away all other tools
I’ve seen.
Tool #2 & 3 -W3C HTML Validator & Google Ranking Factors
W3C stands for World Wide Web Consortium. They are the code validation
specialists. The tool they offer will check all of the html, xml, or other code
on your web page and tell you what is wrong, missing, or incorrect. It even
shows you what to do to fix it. Search engine spiders will stop reading a page
if the code is horrible. Check your code and fix any errors you can.
The page provided for Google Ranking
Factors tells you exactly how to set up your coding on and off your websites and
pages to ensure the best results in Google. The other engines pretty much follow
what Google decides, so this is the SEO Bible as far as I’m concerned. It gives
you a ton of information regarding every aspect of SEO and could easily be
something that this company charged for.
The largest problem with SEO information
is how outdated it normally is. This page is constantly updated and you can
trust that what you find there is accurate and worth listening to. While search
engines change their algorithms constantly, this page will keep up with the
changes and ensure that you’re informed.
Tool #4 - WebCeo I use WebCeo mainly to monitor my sites
rankings in the search engines. Here are some of the things that it can do: Get
the list of keywords and key phrases that will bring most targeted visitors to
your site.
Optimize your Web pages
for top-10 positions and superior visibility in major search engines all over
the globe. Submit
your site to search engines that bring so much traffic to your competition.
Analyze
and build links by performing a profound link research and then finding and
contacting the best of potential link partners.
Manage pay-per-click
campaigns from a single unified workspace. Track your positions in search
engines and know for sure how effective your Website promotion efforts are.
Get
a ground-breaking insight into site, its visitors, and the origins of traffic.
Who are they? Where do they come from? And 100 more reports!
Easily edit your Web
pages in Visual and HTML views. Get instant access to important tags without
striving through HTML. Change anything on your pages with one click.
Upload any file or folder
to your host without getting through sophisticated FTP routines.
Monitor
the availability of your website to know when your server or host goes down to
immediately react. Web CEO comes in a free version that is completely full
featured and ad free. The paid edition is even better and has no limitations at
all.
Tool #5 -
Hittail Hittail is a free analytics tool that
tells you what keywords your visitors are using to find your website. It is
actually far more intuitive than that simple statement. It is focused on long
tail keywords. It gives you a list of keywords that your site ranks for and lets
you know if you’re in the top 10 for those terms. It tells you how many times
someone has clicked on that specific term to visit your site. It gives you the
exact URL that your visitors came from. This is helpful because you can visit
the URL to see where your link is. It gives you SUGGESTIONS of what you
should optimize your site for. Longer, more focused search terms normally have a
higher rate of purchase. Some of these terms would simply require being used in
a <h1> or <strong> tag and you would rank very highly for them. Side note:
Nobody has a direct understanding of why search engines rank websites for
certain terms. Research has been done and there are assumptions, but the proof
is in your personal experience with search engines. I have friends that have
ranked for words that are never even mentioned on their pages. If you search the
term “click here”, it leads to adobe’s website. This is because people use that
term in the anchor text links pointing to their website. This tool helps you use
what you never knew you had.
GO TO THESE RELATED SITES WITH
DOZENS OF ADDITIONAL ARTICLES AND RESOURCES TO HELP YOU DESIGN, DEVELOP AND
PROMOTE YOUR WEBSITE TO
EARN
MONEY ON AND OFF OF THE INTERNET.
GOOGLE
The Search Engine that is used by more surfers
and buyers of products on the internet than any other. This data base offer you
a complete understanding of Google and how to take advantage of it's benefits.
AFFILIATE PROGRAMS
and how you can use them to earn money with your
website and improve your understanding of internet products and services.
ADSENSE
The high tech income program from Google that
pays you for every visitor that comes to your website and clicks on their ad
links.
ADVERTISING
This information will provide you with an
understanding many tips, techniques and strategies of marketing your business
products, goods and services on or off the internet.
EBAY
and every aspect of understanding how to use ebay
to buy and sell products, goods and services on the internet and take advantage
of auctions.
ECOMMERCE
Selling products, goods and
services electronically
and understanding how to use it's benefits to
your full advantage.
ONLINE SHOPPING
a complete explanation and understanding or
shopping on the internet with all of the pros and cons.
EMARKETING
How to market products, goods and services on the
internet with or without a website.
EZINES
are electronic magazine publications that offer
information over the internet at the speed of light. This is a complete listing
with everything you need to know about them including how to use them to let
internet shoppers to be aware of your presence
WEB-DESIGN
What you need to know about designing websites
and making them acceptable to the search engines and prospective buyers of your
merchandise.
WEB-DEVELOPMENT
Everything you need to know about developing and
internet presence.
SEARCH
ENGINE OPTIMIZATION
Everything you need to know about the search
engines and how to optimize your websites for acceptance by all of the search
engines.
RSS
FEED OR (REALLY SIMPLE SYNDICATIONS)
contain either a summary of content from an associated web site or the full
text. RSS makes it possible for people to keep up with web sites in an automated
manner that can be piped into special programs or filtered displays.
EMAIL MARKETING
allows you to send a message to millions of
prospective readers and buyers of your products, goods and service with out the
cost of postage or envelopes at a cost that offers many benefits and almost
instantaneously.
COMPUTER-PC-TIPS
Information to help the performance of your
computer and maintain the proper defense against spy ware, ad ware, viruses,
bugs, crashes and slow downs. Plus resources for discounts on hardware, software
and other accessories.
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